Lulu: The Application That Assists Women Prepare Smarter Dating Choices

TL;DR: If you’ve ever desired you can review the guys you date, or perhaps the dudes you know who tends to make good times, as you examine restaurants, then Lulu will make your entire hopes and dreams come true. Once the first-ever application for women, Lulu is actually using the lead-in this industry, helping ladies make better dating decisions and guys come to be better daters.

From Amazon to Yelp, we are in a global where people love to review circumstances. Everyone else are unable to hold off to express their particular viewpoint regarding their most recent dinner or the last apartment they lived in, but what towards most recent man they went on a romantic date with?

Really Lulu is the perfect outlet for carrying out that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is actually a personal social networking that provides ladies the opportunity to rate the males they date, suggest date-worthy guys and share individual experiences with many various other like-minded females.

Its like talking-to your absolute best friend

Chong and Schwartz got the concept for Lulu after Chong had an unforgettable all-girls brunch knowledge. From changing stories about careers to romantic days celebration strategies, she hoped she could bottle that sense of camaraderie and set it to great use.

In 2013, that vision became possible by means of Lulu, a place where ladies can seem to be safe when speaking about their unique really love resides.

Director of advertising Deborah Singer mentioned this has been quite a while coming for a software similar to this in the industry, specially with suggestions becoming very popular various other components of existence.

“Women today have tips about all things in their unique physical lives… and yet we do not get recommendations for anything as essential as relationships and times,” she mentioned. “We think that’s an incredibly crucial place for ladies to be well informed and possess info [about] to really generate wiser decisions on their own.”

Whether it is score men they have gone out with, promoting high-quality dudes some other people or generating friend associations, Lulu makes a serious influence.

“In my opinion we are providing a brand new info covering on the dating space,” Singer mentioned. “Dating is something that does not have that details level, and then we see ourselves as providing facts compared to that industry.”

Lulu stands apart from other programs because Chong and Schwartz, plus everybody regarding staff, permit their personalities shine through, providing down that sense of talking with a very good girlfriend.

According to Singer, Lulu is particularly prominent among school females, who are in another dating atmosphere as they are in search of female pals to go to for suggestions towards guys they can be satisfying on campus.

Lulu additionally sets the confidentiality and protection of their people very first. The software uses fb to make sure that sex, age (not one person under 17 is actually allowed to join) and friends circles.

But try not to believe boys are not enabled contained in this ladies club

In will, Lulu permitted dudes to start making use of the software if they happened to be enthusiastic about becoming evaluated.

Male users can see their particular overall rating and which hashtags women are using to explain all of them, like “#AlwaysDelighted” or “#WearsEdHardy.”

However they also can access data that presents how females position all of them on qualities such as humor, kissing capabilities and a lot more.

Lulu’s editorial team actually offers men skilled articles that provide dating advice about the certain areas needed improvement in.

Females may also ask the guys their particular views on a variety of topics, such as anal sex or making dedication.

Thus far above one million men have joined, with an average analysis getting a seven, and a few actually check out the app 3 x a day.

“We watched that there was actually a genuine food cravings from guys to particular enjoy analytics with what ladies happened to be saying about them,” Singer mentioned. “the aim will be really assist dudes improve. Like everyone else would make use of Google Analytics on your own website to enhance it, it is particular Google statistics for men.”

Creating a safe, positive atmosphere for all

Unlike web sites like Yelp or TripAdvisor, Lulu cannot allow women to publish open comments within their reviews.

Women are given multiple-choice possibilities when looking at the guys and various other ladies can agree or differ making use of the overview, which Singer said promotes a positive environment and keeps the reviews from getting needlessly mean.

“we are rating individuals – we are rating dudes. We understand that the is actually a painful and sensitive and provocative thing becoming doing, therefore we wish to accomplish it in a thoughtful means along with a constructive means,” she stated. “We heard from beginning from women that they didn’t want to be a part of something mean, so we determined this format would keep that planet.”

Lulu use that exact same style in the foreseeable future when broadening to other preferred verticals like charm, vacation or business.

“We want to choose someplace where ladies are going to Lulu and it is style of their own main destination for acquiring details off their ladies,” Singer stated. “We’re actually centered on the product and continuing to construct methods to help females discuss much more to get tips.”

When you’re ready to unleash your girlfriend talk, down load Lulu (100% free!) in the software Store or Bing Play.

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